It really isn't easy identifying wheat in a lot of the ingredients lists of foodstuffs, drinks, body products and medicines.

Why is this we asked? Well it seems that wheat by any other name often looks better on an ingredients list, for example doesn't 'triticale' look better than 'wheat' on a posh facial product? The trick is to make you think you're getting something special, rather than just a cheap, over produced, chemically polluted cereal.